masters of marketing
Projects
sephora skin-care analysis
The Sephora Skincare Analysis project examines over 4 million customer reviews across 8,000 skincare products to uncover insights about consumer behavior and product performance.
MSM 2024 - Data Analysis & Visualization
Apple go-to-market strategy
A concise, innovative go-to-market strategy for the Apple Health Ring, a discreet wearable focused on fertility and health tracking. This presentation outlines market analysis, messaging, pilot plans, and CX enhancements, showcasing how the Health Ring leverages Apple’s ecosystem to redefine personal health management.
MSM 2024 - Brand Management
Sales performance and engagement dashboard
This Tableau dashboard delivers actionable insights by analyzing sales trends, team performance, and customer engagement. It highlights opportunities for growth, identifies patterns in customer behavior, and enables strategic decision-making through data-driven visuals.
MSM 2024 - Data Visualization & Storytelling
USDA pricing trend analysis
The USDA Pricing Trend Analysis project examines the pricing trends of Organic vs. Conventional vegetables in 2012 and 2013 in San Francisco and Atlanta to uncover insights about …
MSM 2024 - Marketing Analytics
Fest friends forever
A solution pitch for a case challenged sponsored by C3 Presents
Awarded “Best Presenter” during CCIMS Case Competition at McCombs School of Business